Ooyala Powers Content Service for Malaysia’s Media Prima

Ooyala is powering content management, syndication, and distribution for Media Prima Berhad (“Media Prima”), Malaysia’s largest integrated media company, bringing greater efficiencies and cost savings in Media Prima’s content delivery and distribution business. As a result, Media Prima has reduced the time taken for online content preparation and processing by up to 80%, and now distributes content to its digital channels and partners in a timely manner.

Media Prima, a digital-first content and commerce company, offers video content via its OTT service tonton, and through various platforms and partners like YouTube, Dailymotion, Facebook, and Viu.

“Media Prima’s goal is to expand our digital reach and offer the best content to our audiences through different channels. Time to market and operational efficiencies are key to our success in expanding our business,” says Rafiq Razali, Chief Executive Officer Media Prima Digital. “With the Ooyala Flex Media Platform powering our online content management business, we are confident that we can add content syndication partners easily and deliver content to them in a timely manner.”

Ooyala Flex Media Platform provides Media Prima with a unified system for efficient content and metadata collection from various sources, and automated content processing, syndication, and distribution according to pre-set business rules.

“Media Prima’s content is highly sought after in the region,” says Jonathan Huberman, CEO, Ooyala. “We’re excited to help them cut out the complexities of content management and distribution, so they can get content to market faster at a lower cost.”

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