SIDEARM Sports, Pixellot Taps AI-Powered Automation for Live Productions of College Sports

SIDEARM Sports and Pixellot will collaborate to produce live college sports at scale using AI-powered automation.

The Pixellot technology allows institutions to produce high-quality sports content without the need for human intervention. Universities can stream many unproduced live games including advanced graphics and commentary and leverage game and practice footage for highlights, students, and alumni engagement, sponsorship activation, and other marketing content for its athletic department. The partnership creates the opportunity for SIDEARM and their partner schools to cover sports that have never been produced.

“We’re thrilled to align with SIDEARM. Our automated production solution will now enable the schools they represent with the opportunity to produce more events than ever before for a fraction of the price,” says Alon Werber, CEO of Pixellot. “Our technology provides new channels for universities to connect sponsors with school communities.”

Pixellot’s AI-based automated production solutions enable the sports market to easily and affordably produce and distribute high-quality game and player videos. Pixellot works with schools, clubs, leagues, and federations worldwide to stream more than 40,000 hours of live sports per month.

“We’re excited to bring AI-automated productions to college sports fans nationwide through Pixellot,” says Jeff Rubin, CEO of SIDEARM Sports. “These passionate fanbases everywhere will be able to stream their favorite sporting events now that we have this relationship. With the addition of Pixellot’s technology, our goal is to produce more than 50,000 live events each year.”