NAB 2019: Never.no Finds Customer Wins with STORY social media platform
Never.no (Booth SL5122) found some additional customer wins following its recent office and staff expansion in the U.S., UAE, and Australia. Those staffers, working alongside teams in the UK and Norway, have helped broadcasters and advertisers use the Never.no platform to personalise their offerings, increase TV viewership, and engage audiences and consumers.
Channel 4, British broadcaster, created live polls and social engagement using STORY for its live content of Crufts, the world’s largest dog show. The four-day event was captured and broadcast live with real-time engagement and interactivity with dog loving viewers and owners, by capturing Twitter, Facebook and Instagram posts that were integrated into the live feed and read aloud by presenter Clare Balding. The interactivity element of the programming enhanced the creative content by using STORY to seamlessly pull poll results and social interactions into the live broadcast without pre-planning or fuss – a further example that established linear TV broadcasters still have a role to play in enhancing viewers experience through engagement.
Antonia Howard-Taylor, Executive Commissioner at Channel 4, says Never.no’s social engagement platform STORY helped build the audience interaction around our Crufts TV coverage.
“At Channel 4, we’re continuously trying to enhance the viewer experience by creating more engaging and interactive content,” she says. “We saw thousands of viewers engage and interact, creating viral content and broadening the reach of the Crufts story and brand.”
And following the recent expansion into the APAC region and announcement of the new Never.no office in Brisbane, Never.no teamed up with SBS Australia for their broadcast of the 41st annual Sydney Gay & Lesbian Mardi Gras. The network used social engagement platform STORY to manage viewer-generated social content for the prestigious event. Collecting a range of audience engagement across social platforms, comments were pulled together through STORY, enabling the production team to pick the best content and integrate into SBS’ live two-hour feed.
“It’s exciting to expand Never.no’s activities in the broadcast and ad space to Australia,” says Jenna Rogers, Head of Business Development for APAC at Never.no. “We’ve seen great success around the world with innovative campaigns that engage audiences across TV and digital. We look forward to seeing what broadcasters, agencies and brands can achieve with our solutions here in Asia-Pacific.”
US broadcaster NBC used Never.no’s audience engagement platform STORY to generate dynamic ad spots for the LEGO Jurassic World Secret Exhibit. The two-part, CG-animated television special, seen by over 2 million US viewers, gave the audience a chance to interact and share their LEGO creations with the show and other viewers.
The video supplied by the client contained spots where the dynamic content would be ingested efficiently in real-time. Viewers responded to the call-to-action to share their LEGO photos via social media with Never.no’s STORY platform aggregating the incoming audience content. Selected photos were then integrated into the video template and rendered to broadcast-quality within minutes. Digital previews were also rendered using STORY, giving the team the opportunity to approve and make creative and legal decisions on the spot. Never.no’s platform gave producers the opportunity to easily collect social content from the audience, weave that into the creative, and generate final video ready for on-air delivery.
“We’re excited by the rapid growth of the company in 2019, it’s been our aim to implement key hubs around the world to work with our clients as closely as possible, so it’s been fantastic building close relationships with our partners across key markets. Broadcasters and content producers are looking for more ways to grow audience engagement, we’re proud to be working with innovators that push the boundaries between the content and audience, by seamlessly integrating audience engagement into creative coverage. We look forward to working with new colleagues and showcasing our partners fantastic work at NAB 2019“, says Scott Davies, CEO at Never.no.