NAB 2019

NAB 2019: Grabyo Intros Browser-Based Editing for Sports Highlights, Social Video

Grabyo, leading cloud video platform deployed by broadcasters, sports federations and rightsholders, has launched its new Grabyo Editor advanced video-editing tool.

Grabyo Editor is a browser-based editing tool for creating short video highlights and social videos in seconds. Editor’s intuitive interface enables professional-quality output editing, inclusive of transitions, audio edits, and titling without the need for specific hardware, software licenses or extensive training.

Built for the demands of digital teams, Grabyo holistic platform now provides users with a powerful suite of video tools for real-time clipping, live-event production and video editing, enabling teams to better serve audiences with videos optimized for digital viewing.

For sports rightsholders and broadcasters, being the first to publish matters. Video consumption peaks during live events, so it’s imperative to deliver premium-quality content to multiple platforms in real time. Generating audience engagement “in the moment” is a key differentiator in growing social and digital audiences, creating additional monetization opportunities and value for sponsors.

Grabyo offers sports broadcasters and media rightsholders a robust end-to-end solution for reaching vast digital audiences with live broadcasts, real-time clips and video highlights on social, mobile and OTT platforms.

From the Super Bowl to the World Cup Finals, audiences expect to find relevant, timely content on platforms of their choice. Brands and advertisers want to reach these audiences, so understanding what works or each platform is more important than ever. Grabyo provides powerful integrations to monetize content through in-stream advertising and brand partnerships.

Says Grabyo CEO Gareth Capon, “The release of Editor continues Grabyo’s mission to make video creation and live production as simple and as flexible as possible. We are customer-driven: our products reflect the needs of our partners in the sports industry. Editor is a great example of this: a full suite of editing products in the cloud, enabling broadcasters to deliver effective and engaging video highlights in real -time. We are excited to see how this evolves as the broadcast industry looks to reach audiences across every platform and device.”

Grabyo Editor is released with features including transition effects and titling, with support for square, vertical and horizontal video formats, audio replacement and sponsor integration. As a cloud-based platform, Editor will continue to evolve with an exciting roadmap ahead through 2019 and beyond.

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