CBS Sports Nabs Rights to Coverage of World Series of Poker Bracelet Events
Poker Central and CBS announced a partnership to live-stream the gold bracelet events at the 50th annual World Series of Poker (WSOP) across platforms including PokerGO, Poker Central’s direct-to-consumer OTT service, and CBS All Access, CBS’ subscription video on demand and live streaming service, from May 30-July 16, with additional coverage to air on CBS Sports Network and CBS Sports Digital platforms.
In a partnership reflecting an extensive cross-platform distribution strategy and the growing appetite for poker programming, Poker Central will produce 41 days of live coverage, including 25 days of poker to stream exclusively on CBS All Access, with eight days of coverage airing exclusively on PokerGO and an additional eight days of live streaming to be aired on both CBS and Poker Central platforms. In addition, CBS Sports Network will air highlight shows drawn from the 25 exclusive bracelet events streaming on CBS digital platforms. Highlights will also be available on CBSSports.com, the CBS Sports app, and CBS Sports HQ, the 24/7 streaming sports news network.
Fans will be guided through the action by legendary poker broadcasters Lon McEachern, Ali Nejad, and David Tuchman. A rotating cast of professional poker players will provide color commentary throughout the series. The winner of each individual tournament receives a coveted WSOP gold bracelet, considered one of the most esteemed prizes in poker.
“The World Series of Poker, which is the pinnacle of the game, will be a fantastic addition to our digital and cable channels,” said Dan Weinberg, Executive Vice President of Programming, CBS Sports. “We’re very pleased to bring this engaging content to poker fans across platforms.”
“The reach and position of CBS across digital and cable platforms make this the perfect partnership for reaching devoted fans and new audiences,” said Sam Simmons, President, Poker Central. “This summer’s WSOP bracelet event coverage will further our ongoing strategy of expanding distribution of the most exciting live poker events.”