B/R Live Nabs Streaming Rights of Liverpool FC’s Preseason Tour
Liverpool Football Club is bringing its fans in the U.S. closer to the pre-season action thanks to a new partnership with Turner Sports.
Starting Friday, July 19, at 8 p.m. ET, supporters can catch the first Reds match at Notre Dame against Borussia Dortmund. On Sunday, July 21, at 6 p.m., the Reds will play Sevilla at Boston’s Fenway Park and Wednesday, July 24, 8 p.m., will feature the club facing Sporting CP from Yankee Stadium in New York.
All matches will be streamed live via B/R Live, Turner Sports’ premium streaming service, with the July 19 and 24 matches also available on TNT. B/R Football will provide studio coverage, along with original content across its social channels to highlight all three matches.
As part of this partnership, Turner Sports will be a sponsorships and activations partner for Liverpool FC’s US pre-season tour and its three stops, Yankee Stadium, Fenway, Notre Dame. Turner Sports and its full-service marketing solutions team Turner Ignite Sports will work closely with LFC and Fenway Sports Group to elevate marketing partner brands during the tour, tapping into award-winning live events, experiential and creative marketing solutions. Additional details on the multi-faceted agreement will be shared at a later date.
“We have millions of fans across the States and although we try to visit as many as we can on pre-season tour, having Turner Sports enables more of our supporters to get involved in our games and enjoy that authentic matchday experience,” said Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club.
“We’re really delighted that through our partnership with Turner Sports, nearly 90 million homes will have this opportunity – we’re very much looking forward to working together.”
“We’re thrilled to partner with Liverpool FC, fresh off the impressive UEFA Champions League victory, and deliver this premium content to their passionate fan base in the U.S.,” said Tina Shah, EVP and GM, Turner Sports. “Our first year of UEFA Champions League coverage across TNT and B/R Live was a tremendous success and we’re looking forward to driving additional reach and engagement with Reds content across all of our platforms.”
The following matches will take place in the preseason tour:
- Liverpool FC v Borussia Dortmund – Friday, July 19, at 8 p.m. (TNT & B/R Live)
- Liverpool FC v Sevilla – Sunday, July 21, at 6 p.m. (B/R Live)
- Liverpool FC v Sporting CP – Wednesday, July 24, at 8 p.m. (TNT & B/R Live)