Sony President On Sony 360 Reality Audio: “I Didn’t Believe It.”
Forbes.com reports on when Sony revealed its latest technology, called Sony 360 Reality, there was a lot to explain. Sure, we knew it was a system that used object-based audio (whatever that might be) to create an experience that was new and wholly immersive. Of course, we understood that this was something to change how music sounded. But (was this right?), it was going to work on any headphones? And it needn’t involve any investment in new audio hardware? Really?