Sportradar Continues Partnership With Tennis Australia
Sportradar has reached a wide-ranging multi-year partnership extension with Tennis Australia, leveraging its audiovisual (AV) and data content, encoding technology, and Integrity Services to protect matches and expand their presence across global audiences.
As part of the deal, Sportradar will continue to deliver their AV, data and Integrity Services for the Australian Open, the Grand Slam of the Asia Pacific, including the Main Draw, Qualifiers, and Wild Card play-offs in Melbourne and Zhuhai, China, as well as the ATP 250 Adelaide.
On-site in Melbourne covering Australia’s summer of tennis since 2016/17, Sportradar will once again be responsible for helping to showcase one of the most prestigious international sporting events for fans across the world. Sportradar will deliver the matches via its AV encoding services, providing high-definition streams for the Australian Open’s official website, app and social media channels, and broadcast partners in multiple territories, including Australia, New Zealand, India, and the Sub-continent, and the Americas.
“The Australian Open is a hugely popular event across the world,” says David Lampitt, managing director, sports partnerships, Sportradar. “Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game.
The extension comes after a competitive tender process last year and now includes the provision of Sportradar’s Server Slide Ad Insertion (SSAI), a dynamic automated IP-based advertising insertion tool allowing Tennis Australia and its broadcasters to commercialize their streams efficiently.
Sportradar will utilize its unique combination of technology and expertise to administer and analyze data from the games to provide entertaining content and statistics for its clients to increase engagement. At the same time, it will deploy its award-winning Integrity Fraud Detection Services (FDS) to protect all matches from betting-related integrity threats.
“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims,” continues Lampitt. “Our own mission in partnering with rights holders like Tennis Australia is clear – we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world.”