Instagram’s Dev Sethi on the Rise of Instagram Live and Other Tools for IG Success

What innovation has he seen on the popular social platform in this time of pause in live sports?

With no live sporting events on the calendar for the foreseeable future, sports content creators are developing new and unique ways to drive engagement with their fans across social media platforms.

On this edition of SVG On Demand, we speak with Instagram’s Head of Sports Dev Sethi to explain why IG Live has become such a popular destination for athletes and sports personalities during these times of quarantine and break down what tools are available on the platform that sports content creators should consider using while there’s no live sports to entertain us.