Mediapro Inks Deal With WAVE to Distribute LIGA MX, WSBC Baseball and Softball World Cups, Premiere 12 Tournaments

Mediapro and WAVE have signed an agreement for distribution of LIGA MX’S most prestigious teams, WSBC Baseball World Cup, WBSC Softball World Cup, and Premiere 12 tournaments content across all social media platforms.

The agreement includes access and rights to use unlimited archive content and highlights to create videos to be shared across the entire WAVE portfolio of media brands across leading core and emerging digital platforms.

“The agreement is part of the group’s ongoing initiative to explore new opportunities for brand exposure and revenue-creation for the properties it represents,” said Irantzu Diez-Gamboa, President of Mediapro US.

The agreement with WAVE will enable Mediapro to support the accelerated deployment and reach of its sports content.

“We’re very excited to be working with Mediapro, LigaMX, and the WBSC baseball and softball properties,” says Daniel Maas, VP Partnerships at WAVE. “LigaMX is one of the strongest football leagues in North America and all LATAM. WBSC Baseball and Softball World Cups offer a global perspective to the sport and are a great addition to our growing baseball vertical.”

This agreement means that LIGA MX and WBSC competitions will benefit from the excellent exposure coming from WAVE’s online community.

“We’re thrilled to be bringing this content to the WAVE portfolio and engage young modern sports fans with some of the best football, baseball, and softball content in the world,” said Greg Bobolo, SVP of Strategy and Partnerships for WAVE.

Signing this agreement will increase significantly the amount of Mediapro’s content for WAVE’s platforms, adding 2019-2024 rights from WBSC Baseball World Cups, WBSC Softball World Cups, Premiere 12, and LIGA MX to the list.