Stats Perform, Sport Buff Team Up to Serve Next-Gen Sports Gamification

Stats Perform and Sport Buff have entered a new partnership to deliver a comprehensive sports fan engagement solution across all platforms, including broadcast, browser iOS, Android, and OTT.

Using Stats Perform’s advanced sports data and insights and Sport Buff’s unique interactive overlay, the partnership helps broadcasters, leagues, federations, competitions, and companies increase user engagement through unique fan interactions and gamification. The technology creates challenges on top of sports video content, letting fans compete with and against friends while interacting with live and archive games and tournament statistics through predictions, polls, votes, trivia and more.

“Sport Buff and Stats Perform are perfectly aligned to create a market leading platform to engage with the next generation of fans for some of the biggest sports competitions in the world,” says Benn Achilleas, CEO at Sport Buff. “Together, we can seamlessly integrate our solutions to provide the ultimate on-screen and in-stadia experience that directly engages sports fans, delivering greater retention, fan insight and new sponsorship revenue models for our customers.”

The agreement officially forms a partnership between Stats Perform and Sport Buff after more than a year of collaboration. Sport Buff join Stats Perform’s Sports Partners Intelligence Network (SPIN), which combines Stats Perform’s leading sports intelligence offerings (data, insights, analytics, machine learning, computer vision, and AI), with top partners to develop complementary solutions that support joint customers and the sports market.

“Through our new partnership with Sport Buff, our advanced data is used for interactive gamification of any live or historical competition, helping fans engage with their friends around the biggest competitions and enabling longer, more meaningful engagement sessions on our customer’s platforms,” says Stats Perform Senior Vice President of Global Partners and Channels Wayne Ford. “Together with Sport Buff, we can begin to replicate this unique offering to new and existing customers, creating a seamless next-generation sports fan application offering. We are thrilled to officially add Sport Buff to Stats Perform’s SPIN program.”

Stats Perform and Sport Buff are set to launch multiple new fan engagement and game integrations with select customers in the coming months.