Swiss Tennis’ Securitas Pro Cup Leverages uniqFEED for In-Stadium Virtual Advertising

Swiss Tennis has partnered with virtual advertising solutions provider uniqFEED, who will deploy their technology at the Securitas Pro Cup, a three-day event which is to take place at the Swiss Arena in Biel/Bienne, from July 24-26. The team at uniqFEED are seasoned professionals when it comes to providing virtual advertising for court sports, having worked at high-tier tennis, badminton, and table tennis events around the world and are delighted to be partnering with Swiss Tennis.

For Swiss Tennis, the attraction of uniqFEED’s technology lies in the plug-and-play nature of uniqFEED’s software solution. With virtual advertising still being a relatively new technology, most providers require costly adaptations to be made to in-stadium hardware, existing advertising boards, and even cameras in order to deploy the solution. By contrast, uniqFEED uses software to virtually insert new content, and only the isolated camera feed is required to deploy the solution. New advertising content can be virtually inserted, and the different sponsors’ ads can be rotated throughout the game, meaning that multiple brand messages can be displayed without the need for costly additional hardware.

With uniqFEED’s virtual advertising solution, Swiss Tennis has the potential to showcase a greater number of brands and sponsors and virtually rotate their respective brand messages throughout the event, giving Swiss Tennis the opportunity to attract more sponsors.

“We are delighted to be working with uniqFEED for the Securitas Pro Cup,” says Silvan Poltera, who is responsible for sponsoring at Swiss Tennis. “This unique format gives us the opportunity to test the new technology and offers additional value to our partners”

This year’s Securitas Pro Cup will feature players from both the Swiss Fed Cup and the Davis Cup teams. Taking part in the event will be tennis legends Martina Hingis and Patty Schnyder, world number 8 Belinda Bencic, and Henri Laaksonen, the third highest-ranking Swiss player after Roger Federer and Stan Wawrinka.