MLB Adds Voice Commands for Fans via Satisfi Labs

Major League Baseball has expanded its partnership with Satisfi Labs, a move that will allow fans to have voice conversations with teams via Google Assistant, seamlessly engaging from home and, once in-stadium experiences resume, to provide more contactless options when needing help with ticket info and purchases, and stadium logistics. With Satisfi Labs’ Interactive Search Engines available on Google Assistant, fans can access information and engage with their favorite team with convenience and ease.

Satisfi Labs and MLB have added voice control to get information on their favorite teams.

This marks the first incorporation of the technology since Satisfi Labs joined the Google Assistant Investment portfolio in Fall 2019. Fans can start a conversation with teams such as Atlanta Braves, Chicago White Sox, Cleveland Indians, Minnesota Twins, Oakland Athletics, Tampa Bay Rays, and Texas Rangers.

Google Assistant allows fans to ask their most important questions about statistics, schedules, scores, standing, and team information, all year round. Fans can interact with a favorite team by saying “Hey Google, ask the Oakland Athletics what time is the next game?” or “What’s the score of the game right now?”

Steve Fanelli, Vice President, Oakland Athletics, says expanding to Google Assistant will allow fans of all ages to access us on their terms.

“As we embark on this new season, what better way to build connections with the at-home fan than with a personal, voice experience,” adds Fanelli.

“In this adapting sports season, we’re looking forward to providing each team with a new way to engage with fans at home” adds Don White, CEO of Satisfi Labs. “As Google Assistant is available on one billion devices around the world, we’re especially thrilled to be part of Google’s voice-ecosystem, which will allow teams to more easily connect with a global baseball fanbase.”

For Android users, engage with one of the 15 teams on Google Assistant by saying, “Hey Google, Talk to the Cleveland Indians” or “Hey Google, Chat with the Atlanta Braves” to ask them anything. This also works with any Google Assistant-enabled smart speaker or Smart Display, like Nest Hub.