SVG On Demand: theScore’s Aubrey Levy on How a Media Company Becomes a Sportsbook
Inside the logistical challenges of shifting from scores/news to taking full-fledged bets from users
Many know theScore as one of the more popular sports scores and news apps in the world of mobile. Over the past year, the media company has become far more, evolving itself with the launch of ‘theScore Bet’ to capitalize on the legalization of sports betting.
theScore’s VP, Marketing & Content Aubrey Levy joins us to chat about the logistical challenges of launching a full-fledged sports book, how’s it impacting the content experiences they build, and the wealth of opportunities ahead as sports betting is legalized in more states.
In addition, Levy breaks down how esports has presented an exciting new opportunity for the company while also forcing them to re-think how to best serve that hyper-engaged community.