Brazil’s TV CULTURA Leverages ATEME TITAN for Coverage of São Paulo Mayoral Candidate Debate

TV CULTURA, the Brazilian public broadcaster and part of Fundação Padre Anchieta, has successfully implemented ATEME TITAN to deliver 4K-UHD contribution channels over IP during the live broadcast of the City’s Mayoral Candidate Debate.

TV CULTURA covered the final debate between the candidates for the mayor of São Paulo on November 12. The debate took place at the Latin America Memorial, where the 10 best placed candidates presented their campaign proposals.

“ATEME’s premium video quality ensured that our customers were given access to outstanding picture quality, with four-times more pixels and an enlarged color range,” says Nelson Faria, Engineering Director, TV CULTURA. “This helped to bring this important debate to life for viewers at home, and we are reminded again of why we were right to put our trust into ATEME, thanks to its considerable expertise and market-leading solutions.”

High quality video content of the Debate was transmitted live in 4K-UHD over IP using ATEME’s TITAN UHD solution. The live event was transmitted to a dedicated 4K channel of the major local Cable TV operator as well as to the TV CULTURA’s YouTube channel.

Thanks to ATEME’s expertise in software video compression, TV CULTURA successfully transmitted the event with the following benefits:

• Premium video quality: TITAN maximizes workflow efficiencies and ensures exceptional video quality at low bitrates
• Full flexibility: As TITAN natively supports all CODECs and resolutions, it can be easily used for a broad range of use cases with state-of-the-art video technologies like HEVC/ AV1, 4K, and all varieties of HDR
• Future-proof: TITAN can be easily upgraded to support HEVC and 4K-UHD, providing customers deploying H.264 services with an upgrade path to HEVC and monetization of their hardware investment

“As part of our continued relationship with TV CULTURA, we were pleased to again support on the transmission of this important live event,” says Luis Silva, Sales Director, ATEME Brazil. “Delivering a 4K-UHD broadcast demonstrates ATEME’s commitment to technological excellence, the outstanding quality of our solutions and our ability to quickly deploy high quality TV services around the world. We’re delighted to be helping customers globally with our video delivery solutions, and we look forward to an ongoing future partnership with TV CULTURA here in Brazil.”