LPGA, WSC Sports Develops New Partnership to Grow Real-Time Social Media Highlights
The Ladies Professional Golf Association (LPGA) and WSC Sports have announced a partnership introducing dynamic innovation to the way in which the women’s golf organization connects with its fans.
The two entities first began working together in August on a two-tournament pilot before signing a 3.5-year engagement on October 1, 2020. WSC Sports’ technology gives superpowers to video editors by using AI to automatically analyze live sports broadcasts, identify each and every event that occurs and then create customized short-form video content that can be published on any digital destination. The LPGA will utilize the technology to provide golf fans with automated, real-time highlights via social media channels, the LPGA website lpga.com, the LPGA app and across OTT channels.
By delivering this new fan experience and increasing the level of engagement across multiple proprietary digital channels, the LPGA will be able to cultivate new sponsors and help add to the offerings available to existing partners.
“Golf offers so many exciting moments for its fans, making it one of the most highlight-oriented sports in the world,” says David Gavant, Business Development at WSC Sports. “This partnership revolutionizes the LPGA’s workflow, as the WSC Sports platform provides them with the ability to create content as it happens and then delivers it to numerous distribution points in mere seconds after actions take place on the course.”
The LPGA has long prioritized innovation, particularly as it pertains to international fan engagement, as players across its three tours represent more than 50 countries. With this partnership, the LPGA not only hopes to deliver a more engaging product to its current fanbase but also feels the WSC Sports technology has a demonstrated ability to engage and cultivate new fans for the sport.
“Our pilot program this past summer underscored the value of WSC Sports’ technology in helping to engage our great fans and double down on our desire to drive new interest in the LPGA,” says Brian Carroll, LPGA SVP, Global Media Distribution. “Our sport continues to prioritize digital innovation, using our proprietary channels to help grow our sport. WSC Sports is the ideal partner to help us jointly pursue that initiative.”