SVG College Summit 2021: Day 3 Dissects the Art and Science of Creative Video Storytelling

From features to social content, what workflows and strategies are making an impact?

The 13th-annual SVG College Summit wraps up today and the creatives juices will be flowing!

Visit to sign up and to access today’s live program which includes a panel on the art and process of feature storytelling, a tour of University of California‘s new centralized control room, a roundtable chat on video gear, and a workshop conversation with some of the leading creative directors in the country.

Here’s some of the highlights to come today in Day 3!

1:05 p.m. ET
All the Feels: The Art and Science of Elite Video Storytelling
The task of telling the stories of your institution, student athletes, coaches, and more extends far beyond the game itself. Some of the industry’s best postproduction content creators share their creative inspiration while also cutting into the nitty-gritty of the technical processes that power the creation and effective distribution of the gorgeous and engaging content that has become synonymous with college sports.
John Castelli, Big Ten Network, Managing Editor
Bill Friedman, Big Ten Network, Senior Coordinating Producer, B1G Network Originals
Scott McBurney, Atlantic Coast Conference, Associate Commissioner/Advanced Media
Chris Taylor, Ball State University, Senior Director of Sports Production
Brandon Costa, SVG, Director of Digital and Director, SVG College

2:15 p.m. ET
Campus Connection: Virtual Facility Tour – University of California, San Diego
Miss visiting your colleagues’ facilities and getting inspired to bring some new ideas back to your campus? Take a focus tour of a new control room or live-production facility and get the chance to ask questions of those who built it.
Steven Calista, University of California San Diego, Assistant Athletic Director, Video Production

2:45 p.m. ET
Tools of the Trade: Evolving Solutions and Technology That Feed the Content Beast
Everyone wants to find more-efficient ways to capture, edit, and distribute content. What solutions are making content-creation teams more productive (and less stressed) than ever, and how are these services paving the way for content to be built and shared at greater scale with greater efficiency?
Ben Gabrielson, LiveU, Sales Manager, Sports
Scott Hecht, Syracuse University, Executive Producer/Director
Scott Rinehart, University of Notre Dame, Director, Broadcast and Streaming Technologies
Josh Stoner, Canon, Senior Specialist, Product
Brandon Costa, SVG, Director of Digital and Director, SVG College

Workshop With Creative Directors

3:15 p.m. ET
Creatives’ Corner: Powering the Content Machine
Postproduction content creators from across the world of collegiate athletics gather to share the latest gear, technology, workflows, and solutions that help make their content-creation plans possible. Don’t miss this peer-to-peer look behind the scenes at how some of the year’s most engaging video-content creators do what they do.
Eric DeSalvo, University of Central Florida, Assistant AD, #Content
Alex Grant, University of Maryland, Creative Director – Maryland Football
Tyson Hutchins, Clemson University, Senior Director, Creative Solutions
Matt Nieto, Sun Belt Conference, Director of Creative Video
Chanelle Smith-Walker, University of Tennessee, Director of Content
Brandon Costa, SVG, Director of Digital and Director, SVG College

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