International Cricket Council Launches ICC.tv With Endeavor Streaming

Endeavor Streaming has been selected by the International Cricket Council (ICC), the international governing body of cricket, as the provider of its streaming platform ICC.tv.

“Endeavor Streaming is proud to work with the ICC in delivering this product,” says Peter Bellamy, senior vice president at Endeavor Streaming. “We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base.”  

ICC.tv delivers cricket content, including the recently completed World Test Championship Final, and features archive content and other programming. The free service is available to users on web, iOS, Android, Chromecast, and Airplay.  

Earlier this month, the ICC branded service made its official debut hosting the ICC World Test Championship Final between India and New Zealand in markets where the ICC does not have a broadcast partner.  

“The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv,” says Finn Bradshaw, head of digital at the ICC.