Tata Communications Powers Leading Global Sports & Media Organizations with Cutting-Edge Technology
Partnerships include collaborations with the European Tour, De Tune, MotoGP, and Others
Story Highlights
Over the past year, Tata Communications has continued to grow its presence in the sports-media and M&E sectors and has partnered with a variety of broadcasters, sports leagues, and content creators to create unique new offerings for fans and consumers. Among Tata Communications’ most notable collaborations in the M&E sector are projects with the European Tour and De Tune, and MotoGP, as well as a unique new solution for replacing satellite with credible hybrid alternatives. Here’s a look at Tata Communications’ recent work in the M&E space:
European Tour: The Intelligent Game
As Official Connectivity Partner of the European Tour, Tata’s innovation and technology continue to evolve the viewing experience for golf fans across the globe – on and off the course.
Tata has played a key role in helping the Tour adapt to technological changes due to Covid-19 and in delivering tournaments. The company is perfectly positioned to help the Tour with Remote Production (and save on personnel and equipment costs) as well as IOT. In addition, Tata’s global, lightning-fast, low latency network and cloud infrastructure underpins all of this and enables the Tour’s digital transformation. Check out Tata and the European Tour’s full case study here:
Inside the European Tour Innovation Hub Powered by Tata Communications
European Tour’s Innovation Hub with Tata Communications came to fruition as alugha – the winners chosen earlier this year – demonstrated their proof of concept at the season-ending 2020 DP World Tour Championship, Dubai. Their winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse golf audiences. This is undertaken remotely and uses AI processing to create efficiency in media production. The winning solution from alugha has tremendous potential to bring audiences closer to the Tour and enhance the offering to their increasingly digitally savvy audiences. Check out the video overview below and CLICK HERE for more information.
How De Tune Simplified and Enhanced Its Global Production Operations With Tata Communications
Last year, De Tune, a global industry-leading media and entertainment company, selected Tata Communications, a global digital ecosystem enabler, as the backbone of its next-generation broadcast viewing experience for live events produced virtually anywhere on the globe. De Tune has been able to simplify its global production operations by consolidating multiple vendors into one cohesive media ecosystem with the help of Tata Communications’ end-to-end live video services. Check out the video overview below and CLICK HERE for more information.
https://www.youtube.com/watch?v=CXmC9S8xFK4
Tata Communications MotoGP Mobility Solutions | MotoGP Connect
Mobility solutions enabled by Tata Communications for MotoGP not only help the team get instant connectivity in any of the 16 countries throughout the year in a consistent and seamless manner but also help drive immersive fan engagement on OTT platforms made possible by their ultra-low latency feeds. Tata Communications is the digital infrastructure provider of choice for MotoGP. Check out the video overview below and CLICK HERE for more information.
Replacing Satellite With Credible Hybrid Alternatives
While pure-play fiber-based and IP-based distribution promise an exciting future for broadcasters, the challenges of an extensive shift to these mediums can prove to be technically overwhelming and comes with limitations as above. A hybrid alternative that can enable savings on total cost of distribution technology, while increasing revenue by delivering flexibility and customization in the delivery model is the need of the hour for broadcasters.
Tata Coumminications’ end-to-end hybrid IP and dedicated fiber-based transmission services enable broadcasters gain the freedom to test content and services in new markets without investing in new infrastructure. All these services are owned, provided, and managed entirely by Tata Communications under a single SLA with end-to-end monitoring. Tata delivers broadcast quality distribution enhanced for a flexible future. The company’s smart, secure managed distribution approach is enabled by its global video-optimized fiber network that allows end-to- end connectivity, regional last mile breakout, and regional satellite distribution for markets where this remains a requirement. CLICK HERE or on the image below for more information:
