BetQL Network Taps Flowics for Live Sports Betting Data Integration
BetQL Network, a live, linear digital channel, has chosen Flowics for quick-turn, scalable data and graphics integration for its new live sports betting shows airing on Twitch, YouTube, and the Audacy and BetQL digital platforms. The Flowics platform is modular and allows producers and in-house graphics departments to create and integrate graphics and audience participation into any production workflow.
The BetQL Network has implemented the Flowics Graphics module and the Flowics Sportradar Data Connectors into its workflow. The graphics module makes it possible for network producers and graphic artists to create cloud-based HTML5 graphics rapidly for their digital shows on Twitch, while the Sportradar Data Connector feeds Sportradar’s live betting data from multiple sportsbooks and live sports statistics into the Flowics graphics engine.
The native integration of Sportradar APIs into Flowics removes any need for custom development and abstracts the complexity of data feeds, which is handled internally by the Flowics External Connectors architecture. The combination means the BetQL Network can show its viewers clear, up-to-the minute odds and probabilities that help them make betting decisions.
Unlike traditional graphics solutions, the cloud-based Flowics platform allowed the BetQL Network to get up and running quickly, with the flexibility to manage graphics across a distributed team in a scalable way. The BetQL Network also gets the benefit of remote production support and data integrations that are ready to go.
“Working closely with Flowics, we were able to deploy something truly new, innovative, and bespoke,” says Andrew Stelle, director of studio operations, Audacy. “The speed of development from Flowics has been impressive, and our partnership with them has enabled us to bring up-to-the-second data across all of our over 95 hours of weekly original content.”
“This implementation of Flowics Graphics and our Sportradar Data Connectors in a production environment is a good example of how major content creators can combine cloud-based graphics with real-time sports data to produce betting-oriented feeds in more scalable and flexible ways,” adds Flowics CEO and Founder Gabriel Baños. “Graphics are a key element of these live shows, and it’s gratifying that the BetQL Network has chosen Flowics to be the only graphics engine in the workflow. We look forward to a growing partnership as the network launches more shows in the coming months.”