Formula 1, Tata Communications Announce Connectivity Partnership to Enhance the Fan Experience
Tata Communications has been named the Official Broadcast Connectivity Provider of Formula 1, with the intention of delivering a technologically advanced experience to fans globally.
Tata Communications will provide global end-to-end managed network services for video contribution. For this, it will facilitate the transfer of more than 100 video feeds and over 250 audio channels to be transmitted between the Grand Prix venue and F1’s Media & Technology Centre in the UK every race weekend in under 200 milliseconds, enabling F1 to broadcast to over 500 million fans in 180+ territories globally.
“We are delighted to welcome Tata Communications back as a partner following previous successes in our partnerships,” says Stefano Domenicali, president & CEO of Formula 1. “They have been an integral part of our growth journey over the past decade, and we completely trust their expertise and abilities to deliver what we need for our fans. This trust has been built over many years of working together, pushing forward advancements in technology in sport – on and off the track. Tata Communications’ connectivity continues to support F1’s drive for agility and sustainability with remote production introduced in 2020 – part of our aim to be Net Zero Carbon by 2030. We are excited to grow together in the future and share the incredible journey Formula 1 is on.”
Tata Communications’ industry-recognized and built-for-media connectivity solutions will enable Formula 1 to transform the broadcast content production worldwide while continuing to support the sport’s drive for agility and sustainability. Following the introduction of Formula 1’s remote broadcast operations in 2020, Tata Communications has enabled a 34% reduction in the organization’s traveling freight.
“As businesses evolve to a digital-first model, I believe the sporting world also has a great opportunity to leverage technology for delivering innovative and exhilarating experiences to motorsports enthusiasts,” says Amur S Lakshminarayanan, MD and CEO, Tata Communications. “Formula 1 is at the core of all things speed, action and thrill. We are delighted to renew our relationship and empower Formula 1’s tomorrow, today.”