WWT Brings Auto-Racing Fan Experience Into the Future With ‘RaceAR’ Augmented Reality App

WWT (WorldWide Technology) has partnered with forwARdgame, an AR gaming company out of Germany, to create a new racing experience app called RaceAR, which uses augmented reality to superimpose a race track anywhere in the real world via your smartphone. The app leverages IoT devices, placed around the physical race track, to deliver real-time race car telemetry to mobile devices. It also incorporates gaming aspects that allow users to compete on their own or with other fans watching the race.

CLICK HERE for a behind-the-scenes video on how RaceAR works and how it was deployed at WWT Raceway in Illinois.

5G technology and the advancement of mixed reality (XR) are providing new ways to deliver interactive user experiences. While these experiences are exciting for racing fans, the application of AR running on top of WWT’s Converged Edge Platform is just the tip of the iceberg when it comes to additional use cases that span a variety of industries.

Just as professional sporting events have evolved to feature more entertainment alongside athletic competition, so too has the fan experience transformed — from straightforward and singular to dynamic and multifaceted. Likewise, the production quality of televised sports has made incredible strides, implementing useful graphics and mixed reality among many other innovations. But the package remains almost strictly a 2D affair.

That’s all changing thanks to new technologies such as augmented reality (AR) and virtual reality (VR), which are fundamentally changing how organizations and brands approach both sporting and fan experiences. Take professional racing, for example. What if fans could watch their favorite NASCAR or Formula 1 race with real-time diagnostics and engage with the location of race cars on their own screen? What if they could compete with other fans around the world and watch it all unfold live with their own eyes? Augmented reality makes all this (and more) possible.

CLICK HERE for a deeper dive into the technology behind RaceAR, the other features WWT is building, and gamification elements for added user experience.