Audazzio Begins Partnership With The Montag Group

Following closely on the heels of closing a $1.4 million second round of funding, Audazzio has retained the services of The Montag Group, the leading sports media talent representation firm whose clients include well-known U.S. sports broadcasters, sports executives and coaches.

“We have hired The Montag Group to serve as business development consultants for Audazzio, for which The Montag Group is uniquely qualified, because of their experience helping technology companies pioneer solutions in the sports and entertainment markets, due primarily to Sandy Montag’s remarkable relationships within our industry,” states Danny Abelson, Chief Operating Officer, Audazzio. “Sandy, along with Matt Kauffman and their team, recognized Audazzio as a company that had a unique technological offering, and they believed that The Montag Group has the foundational understanding of how to deploy that technology in the industries they serve. After having the chance to meet them personally in Los Angeles, it became immediately obvious to me that Audazzio would meaningfully benefit from this relationship.”

“Since the inception of The Montag Group in 2015, we have prided ourselves on a strong track record of delivering unique value to our industry through the clients that we have chosen to represent,” says Sandy Montag, President of The Montag Group. “We are excited for the opportunity to partner with Audazzio, as they are well-positioned to provide meaningful solutions to fan engagement-related challenges that networks, leagues and teams are facing every day.”

“As we’ve proven to be a valuable commercial growth partner across our roster of startup clients, the nature of this ecosystem requires us to apply a great deal of scrutiny to any nascent technology that we consider partnering with,” says Matt Kauffman, Vice President of TMG Consulting. “In the case of Audazzio, we were impressed by the rock-solid foundation of engineering and operational expertise that they already have installed within their organization, and we believe their product to be ripe for acceleration across the sports and entertainment landscape.”

In much the same way that a QR code graphic provides a unique digital fingerprint for a variety of uses, the Audazzio Live QR algorithm encodes data as sound that is inaudible to the human ear but perfectly discernable by mobile devices – opening the door to a whole world of applications for savvy broadcasters, sponsors and beyond. Audazzio provides clients with tools to facilitate focused messaging directly to fans in real time, either at home or in a stadium or arena. And crucially, it provides clients the ability to understand exactly who is engaged with a game or event, creating proximity marketing opportunities previously unavailable to sponsors and broadcasters. Sports broadcast and in-person event experiences are obvious areas of application for this technology; however, this only scratches the surface of the potential of these technologies, with active workshopping underway for uses far beyond sports and telecast.