UFC Announces Launch Of Direct-To-Consumer Streaming Service In Brazil

On January 1, 2023, UFC will launch UFC FIGHT PASS® in Brazil, a fully localized version of its pioneering combat sports streaming service.  The direct-to-consumer digital service will immediately become the ultimate destination in Brazil for UFC content, featuring all live events, original programming, and the largest combat sports library in the world, including every event in UFC history.

UFC has also reached an agreement with Band, one of the largest TV broadcasters in Brazil, for free-to-air distribution of select events and original content.  FIGHT PASS, together with Band, will enable UFC to create a direct relationship with fans in Brazil.

In addition to the launch of FIGHT PASS and its new partnership with Band, UFC also revealed that it will be returning to Brazil with a live event for the first time in nearly three years, with UFC 283 on Saturday, January 21, 2023, hosted in Jeunesse Arena in the “Marvelous City” Rio de Janeiro.

UFC PRESIDENT DANA WHITE

“Anyone who follows this sport knows how important Brazil is to mixed martial arts and to UFC.  Brazil is one of our biggest and fastest growing markets and has produced some of the best athletes this sport has ever seen.  FIGHT PASS is going to take our business to the next level by delivering all our content directly to our fans.  Plus, we’re teaming up with Band, one of the biggest broadcasters in Brazil, which is going to provide massive exposure for UFC and help us grow our fan base and make this sport bigger than ever.  And finally– I’m excited to announce that we’re coming back to Brazil on January 21 for UFC 283 with a stacked event you don’t want to miss – I’ll see you all there!”