Buzzer Expands Sports Portfolio with the Addition of Men’s Tennis in Partnership with ATP Media

Buzzer, the mobile platform for short-form live sports, announced today a new agreement with ATP Media (the global sales, broadcast production & distribution arm of the ATP Tour) to distribute short form live match content, expanding Buzzer’s portfolio of sports available on the platform. The partnership will allow fans to seamlessly discover and access short-form tennis content, underscoring Buzzer’s commitment to serving varying fan interests, complementing growing sports industry models and driving net new fans and value for partners.

Commencing with the Rolex Paris Masters this week, short form live look ins from ATP Masters 1000s, ATP 500 and ATP 250 matches will be available on Buzzer for purchase instantaneously through secure and easy micropayments, so fans never miss the next break point, tiebreak, or epic third set comeback. Buzzer will identify, notify and provide short-form access to the best moments in tennis, personalized based on each fan’s preferences, giving them the unprecedented opportunity to buy only those moments they want to watch while broadening their purchasing and viewing options.

“We’re thrilled to bring the ATP to Buzzer during an especially exciting time in the tennis world,” says Andrew Barge, Chief Business Officer of Buzzer. “Our mission — delivering the best live moments in sports to fans, no matter where they are — aligns perfectly with men’s tennis, where tournaments happen all over the world and in different windows throughout the day. We can’t wait to test and learn alongside ATP Media, while delivering revenue and a younger, incremental audience in the process.”

“This partnership with such an exciting and innovative platform represents another step towards better understanding and serving our fans,” says Mark Webster (ATP Media CEO). “Buzzer has a young and engaged user base and we look forward to seeing how Buzzer will continue to grow its unique offerings in the U.S. and beyond.”

ATP Media is the latest partnership for Buzzer, joining NBA League Pass, WNBA League Pass, DAZN and FanDuel. Additional partnerships will be announced in the coming months as Buzzer continues to build products that deepen the fan experience and expand as a multi-sport, aggregated platform.

Buzzer is currently available for download on iOS in the App Store and Android in the Google Play Store. The platform recently completed a redesign for both iOS and Android apps that allows for further personalization and discovery, so fans never miss a moment. The redesign features a new interactive timeline and curated feed with notable storylines and news surrounding interesting games, teams, players, and bets.