SVG On Demand: Pixotope’s Marcus Brodersen on Monday Night Football’s Augmented-Reality Activation, Increased Adoption of Virtualized Production in Sports

Over recent years, Pixotope has helped usher in an era that has seen live sports productions leverage augmented reality for engaging virtual elements. The company is immersed in developing their own technology, including Pixotope Fly, but also playing a part in recent projects including The Famous Group’s activation during Monday Night Football on Oct. 24 and SRX Racing.

At the 2022 SVG Summit, Pixotope CEO Marcus Brodersen explains the work that went behind the execution at Gillette Stadium, how they’re educating and finding the next generation of live event operators, and how the industry has evolved to adopt this new workflow.