LiveLike and Pro League Partner To Engage and Connect Fans
Story Highlights
Belgium’s Pro football league, has partnered with LiveLike, a technology company dedicated to empowering digital experiences to bring best in-class interactive capabilities to fans.
Available directly on the League’s official web and mobile platform, LiveLike’s audience engagement platform allows the League to directly connect with fans around the world before, during and after matchday, empower communities of fans to interact around their favorite clubs, while also offering brand sponsors the opportunity to participate in the experience in new ways.
LiveLike’s cutting-edge approach enables its partners to activate their audiences via customized, interactive features. Initial LiveLike features that exist inside the Match Center portion of the Jupiler Pro League app include a Man of the Match section, fully automated through the stats provider of the League. Thus far, through the LiveLike partnership, Pro League has already seen engagement on the Game Center grow 7X, with an increase in opt-ins by 360%.
Pro League joins a growing roster of sports leagues, clubs and broadcasters utilizing LiveLike’s range of fully customizable engagement and gamification tools–ranging from live chats, polls, and quizzes to prediction meters, leadership boards and more. This includes some of the most creative and fan-friendly global organizations, including NASCAR, eSkootr Championship and Super League Triathlon, to name a few.
Says Samuel Westberg, CCO, LiveLike, “As we continue to grow our partnerships with Europe’s most innovative sports leagues, Pro League continues to build upon its proven track record of working closely with pioneering sports technology. By deploying these interactive features and bringing along their teams, sponsors and broadcasters, Pro League can grow value for the league with fans and partners alike. We are proud that they chose LiveLike to gamify their experience and engage their communities, and to be working closely with them to build these forward-thinking experiences.”
