NBA Equity Invests in Videocites, Creator of AI Analytics-Based UGC Reach Measurement

NBA Equity this week announced investor support for Videocites, creator of the next-generation analytics solution that reveals the true social footprint created by fans and partners on social media. With offices around the globe, including one newly opened in New York, Videocites is providing the NBA with greater insights into its global reach and brand exposure across social media content published by fans and media partners.

Eyal Arad, co-founder and CEO of Videocites.

“We’re excited to collaborate with Videocites to better understand how user-generated content resonates with our fans,” says David Lee, Head of NBA Equity. “This partnership and our investment in Videocites reflect our commitment to continue to grow and embrace our fans across the ever-evolving global social media landscape.”

While user-generated content (UGC) has a significant influence on a brand’s perception and popularity across social media, Videocites says it’s challenging to identify and categorize at scale. Nevertheless, as it continues to grow exponentially, it’s crucial to measure fan content. Videocites says it has perfected its AI-generated identification capabilities and video-fingerprinting technology to recognize and analyze UGC and trademarked assets related to the brand. Its award-winning technology reveals fans’ engagement through video identifiers and contextual search.

“Aggregating and analyzing real-time UGC and brand video data in one dashboard allows our clients to keep their finger on the pulse of their fanbase and partners,” said Eyal Arad, Videocites’ Co-Founder, and CEO. “It’s no secret that today’s user habits across social media have a significant impact on shaping public perception of any organization. We are turning that ‘perception’ into quantifiable data.”

Videocites also closed a Series B round led by Velocity Capital Management (“Velocity”) with additional investments by Series A investor Infront Sports & Media AG. Velocity is a sports, media, and entertainment domain-focused private equity firm founded in 2021 by David Abrams and Arne Rees.

“We believe that Videocites can become the industry standard for tracking and measuring intellectual property across social media. Videocites’ technology greatly enhances monetization opportunities for rightsholders and creates a platform for streamlined direct-to-consumer engagement,” says Velocity Managing Partner David Abrams.

Videocites will use the funding to grow its global presence and recruit leading sales and business development professionals to expand its unique offerings to brands and content owners in the United States and Europe.

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