Live From NAB Show 2023: Grass Valley's Tim Banks on the Company's New Brand Identity, Bringing the Industry Together

Over the past five years, Grass Valley has experienced a massive transformation as a leading organization within the sports-video-production space. Headlined by the GV Media Universe Alliance and the GV AMPP platform, the company is aiming to bring the industry together at the Las Vegas Convention Center and beyond.

At the 2023 NAB Show, Grass Valley Chief Revenue Officer Tim Banks dissects the changes that happened during this rebrand, how the business has reacted to these developments, the product announcements that are to be expected at their booth on the show floor, where GV AMPP is headed with its new on-prem option, and ways in which Grass Valley is strengthening customer and partner relationships through their GV One initiative.