YES App and LiveLike Partner To Launch “YES Rewards” Loyalty Program — The First App-Based Loyalty Program For TV Sports Viewing

The YES App and LiveLike have partnered to launch the “YES Rewards” loyalty program, the first app-based loyalty program for TV sports viewing. “YES Rewards” enables fans to earn prizes by engaging with YES App content and features, commencing with today’s YES New York Yankees-Oakland A’s game telecast (3:30 pm ET). “YES Rewards” is expected to be rolled out for YES’ Brooklyn Nets and New York Liberty game telecasts in the future. Click here for “YES Rewards” artwork.

As part of “YES Rewards,” fans earn points based on the number of games and other YES App programs they watch, the amount of time spent engaged with that content, and how frequently they engage with the YES App’s innovative features such as Pick-N-Play and Pick-N-Play Live.

There are a variety of ways fans can earn “YES Rewards” points that are redeemable for gift cards, including:

  • Signing up for a YES App account
  • Watching live Yankees games (and Nets and Liberty games in the future)
  • Watching other YES App programming, including The Michael Kay Show or one of the app’s exclusive lifestyle shows such as
  • Home Plate: New York
  • Playing the YES App’s Pick-N-Play and Pick-N-Play Live games

YES App programming is available at no extra cost to fans who receive YES through their traditional pay television service providers such as Optimum, Spectrum, Fios, Xfinity, DIRECTV, DIRECTV Stream, Blue Ridge Communications and Cox Contour, as well as those who purchase a direct subscription to the YES Network. The YES App is accessible exclusively on the Web at and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung connected TVs.

The “YES Rewards” program is powered by LiveLike, a technology company dedicated to empowering digital experiences and building engaged fan communities. “YES Rewards” is, for the first time, providing sports television viewers with an experience similar to what consumers have come to expect in other industries such as airlines, hospitality and credit cards. This YES App program is meant to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges and earn points that can be redeemed for prizes.

“The YES App was designed to connect fans to their favorite teams while offering an innovative and engaging feature set,” says Jonathan Zarrilli, Manager of Strategy and Business Development, YES Network. “’YES Rewards,’ powered by LiveLike, will tie all of these features together into one ecosystem intended to reward our most engaged fans. We look forward to exploring all the ways that ‘YES Rewards’ can be used to build community and expose users to everything that the YES App has to offer.”

Miheer Walavalkar, co-founder and CEO of LiveLike, says, “As the sports streaming landscape changes, it is more important than ever to be bringing value to fans and subscribers year-round, and the YES App has invested a lot of resources into developing innovative features that put fans first and lean into the power of community. We are delighted to be working closely with the YES team to now incentivize fans to use these features and reward them for showing their passion for their New York sports teams.”

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