Advanced HDR by Technicolor to Demonstrate Innovations in HDR Solutions for Live Broadcast Events During SET Expo 2023

Advanced HDR by Technicolor returns to SET Expo this year to showcase its suite of solutions. The Advanced HDR by Technicolor team will be available to discuss the latest innovations in delivering immersive visual experiences at booth 44 in a joint demonstration with Fraunhofer IIS and MainConcept.

Don’t miss Philip’s José Filipe Ferraz Valente, who will deliver a presentation titled “HDR Production – Tone Mapping Technologies and Round-Trip Conversion Performances” in room 3 on Tuesday, August 8 at 12:45pm.

Throughout the conference, experts will be on hand to provide demonstrations of how Advanced HDR by Technicolor:

● Delivers premium HDR to Sistema Brasileiro de Televisão Digital (SBTVD) TV2.5 to optimize the transition from SBTVD TV2.0 to SBTVD TV3.0. The demonstration will be provided along with the presentation of Cobalt’s 9904-UDX-4K openGear processing cards, providing ITM and SL-HDR encoding tools implementation and MainConcept Live Encoder with AVC/H.264 — a powerful all-in-one video and audio encoding engine that simplifies common broadcast and OTT video workflows.

● Worked with Globo on FIFA World Cup 2022 trial that demonstrated TV2.5 premium HDR with unique SDR backward compatibility. Advanced HDR by Technicolor collaborated with Cobalt Digital, V-Nova and MainConcept to provide production and distribution tools.

● Provides solutions that are fully compliant with AVC 8-bit codecs to support TV2.5 while reducing banding effects and comparing the results to HDR PQ delivery.

● Prepares the transition to TV3.0 with VVC and LCEVC codecs.

● Leverages the ATSC 3.0 standard to bring premium HDR viewing experiences in the United States via new Hisense TVs equipped with MTK chipsets.