Grabyo Introduces SCTE-35 Ad Marker Insertion to Live Production Platform

Grabyo has announced the release of SCTE-35 ad marker insertion to its live production platform, Grabyo Producer.

With the introduction of SCTE-35 marker insertion, the industry-standard ad marker for live broadcasting, Grabyo users can now create ad breaks to monetise their live video across linear broadcast, FAST and OTT platforms.

Within Grabyo Producer, users can set the exact moment they would like to trigger an ad break, setting the duration of the ad break with an offset time (which delays the ad break to allow ad servers to process and retrieve assets downstream). Once an ad break has been triggered, Producer will send the marker downstream to pass through to a playout system.

Depending on the configuration, these playout platforms will recognise the ad trigger, then either serve a pre-loaded advert or, more commonly, deliver a server-side ad from a third-party ad server (SSAI).

This workflow allows users to personalise ad breaks depending on the viewer identity, geography or platform the stream is being viewed on, whether linear broadcast, OTT or FAST channels.

This update builds on Producer’s ability to detect SCTE-35 markers and automatically replace ads for live video ingested by the platform.

Users can now create new sponsor inventory by inserting ad breaks into live broadcasts or replacing existing ad breaks in live streams.

Assets can be pre-loaded into Grabyo Producer to replace ad breaks from sponsor partners, or ads can be inserted downstream by inserting SCTE-35 markers downstream through Producer.