Australian A-Leagues Enhance Sponsorship Programs With Virtual Ads
In this case study presentation, learn how A-Leagues utilizes solutions from Supponor and Telstra
Story Highlights
Professional sports leagues all over the globe are looking to increase the value of their live broadcast events. Down in Australia, the A-Leagues have chosen the tech vendor Supponor and its modular virtual advertising platform to expand their inventory across APAC and maximize sponsor value.
In this case study presentation, see some examples and learn how the federation is bolstering its ad value through augmented reality graphics and much more.
The conversation features:
- David Adams, Supponor APAC (AMC), Chief Operating Officer
- Ian Hogg, Global Advance, Co-CEO and Founder
- Jack Mesley, Australian Professional Leagues, Chief Commercial Officer
- Paul Slowey, Telstra Broadcast Services, Business Development Executive
This session was hosted at the SVG Australia Summit in Sydney on August 9, 2023.
