Broadcast Management Group, LCDigital Partner to Create a Interactive Production & Digital Experience Solution for Live Events

Broadcast Management Group (BMG) and Little Cinema have strategically partnered to enhance the digital viewer experience for live sports, entertainment, and news events.

Building on the success of “The World’s Largest Tailgate” for the Kansas City Chiefs, which drew over 2.5 million views, BMG and Little Cinema believe their partnership will provide an industry-leading solution that allows marketers to deliver premium and highly produced live, in-person events. The partnership will also extend the reach and increase digital engagement in a client-branded and owned ecosystem with the ability for monetization.

“We are excited about this partnership as a way to deliver meaningful and additive value to the events we work on,” says Todd Mason, CEO of Broadcast Management Group.  He adds, “The complementary offerings between BMG and Little Cinema Digital assure clients of industry-leading capabilities between our respective companies.

BMG and Little Cinema have both established themselves as leaders in the entertainment space so announcing a partnership felt like a natural fit, particularly since they share many of the same clients. In addition, with BMG’s recent ascent as a sports packager, this presents a significant opportunity for both companies to grow amidst the landscape by combining their expertise in the often converging worlds of entertainment and sports.

“Between BMG’s deep-rooted broadcast production expertise with live events and Little Cinema Digital’s proprietary digital experience technology, we have combined forces to create a new paradigm for both event owners and their fans at scale”, said Jay Rinsky, Co-Founder of LCDigital

Metrics for the Chief’s “World’s Largest Tailgate” were a bonafide success. While the onsite tailgate capacity was 5,000, there were more than 2.5 million fans through the live digital experience.