How NBA’s Streaming Products are Powered by Microsoft, MediaKind: A Cloud Service Provider Perspective

Microsoft's NorthEast Region Media CTO Scott Bounds and MediaKind CEO Allen Broome share their work

Last season, the NBA launched a new global app that brought every aspect of the NBA fan experience to a single place, including the live streaming of games. The NBA wished to create a globally scalable, innovative, and immersive video streaming solution to offer its new features and, most importantly, a seamless user experience.

The league turned to its partner Microsoft, who joined forces with the software-centric, cloud-native solutions provider MediaKind combined to deliver a feature-rich League Pass application running fully geo-redundant in Microsoft Azure that maximizes value through advertising and monetization options and delivers high-quality video at low latency.

Take a look inside the services and the partnership in this presentation from Microsoft’s NorthEast Region Media CTO Scott Bounds and MediaKind CEO Allen Broome.

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This presentation was hosted at the 2023 SVG Sports Cloud Production Forum in New York City on May 10, 2023.

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