Down the Fairway: How the PGA TOUR Enhanced Media Delivery for Its Partners
PGA TOUR, Director of Media Rights Management Keifer O’Connor shares the org's workflow
Story Highlights
One of the biggest challenges facing major sports organizations today is how do you deliver video and other media to a range of external partners, quickly, consistently, and securely?
The same is true for the PGA TOUR, which has media partners around the globe look to access deep, customized pools of content for their audiences. In this fireside chat, Keifer O’Connor, Director of Media Rights Management for the PGA TOUR sits with Nick Ashwin, Chief Revenue Officer – Americas for Imagen, the cloud-native media asset management vendor to discuss how the organization transformed its media delivery, revamped rights management, and delivered an ultra-polished experience for partners.
This session was hosted at the 2023 SVG Sports Content Management Forum in New York City on July 26, 2023.
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