Data, AR, Brand Unity: What’s Next in Sports-Graphics Design?

Creative leaders from ESPN, Two Fresh Creative, |drive| Studio share their thoughts on industry trends

Graphics and the visuals designed and deployed to supplement the live game broadcast have grown into perhaps the most critical area of innovation in the industry today. So as viewers screens are filled with more textures and color, as well as more statistics and real-time augmentations, what are the important trends emerging today?

In this panel discussion, creative leaders from major sports broadcasters and creative agencies offer up their perspectives on what’s next in the realm of sports graphics, including breaking down their competing and complementing priorities, offering a crystal-ball look into the future of sports-graphics design.

The conversion features:

• Nick DiNapoli, |drive| Studio, Founder & Executive Creative Director
• Phil Guthrie, Two Fresh Creative, Executive Creative Director / Founder
• Lucas Nickerson, ESPN, Creative Director

This conversation was hosted at the 2023 SVG Sports Graphics Forum and is moderated by Tim O’Shaughnessy, Creative Director at ESPN and 2023 SVG Graphics Committee Chair.

Watch Now on SVG PLAY:

This presentation was hosted at the 2023 SVG Sports Graphics Forum in New York City on May 11, 2023.

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