The Death of Logging?: Practical Applications for AI in Media Management

Leaders from Fox Sports, CBS Sports, the PGA TOUR, Sony, and Newsbridge ahre their thoughts on harness artificial intelligence for video archives

The question of how AI and ML can be applied against vast media archives has taken center stage recently with the rise of OpenAI’s ChatGPT and other generative AI tools.

How can AI potentially change how leagues, broadcasters, teams, and other sports-content creators generate and manage content? What are the best practical use-cases and examples of where this technology could create efficiencies in content access and research? What are the risks, what are the benefits, and how will these tools play a role in your organization in the near-term?

This conversation features:

  • Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows
  • Chris Cruz, CBS Sports, Senior Director of Media Services
  • Hugo Gaggioni, Sony Professional Solutions, Americas, CTO, Sony Electronics
  • Reed Kaufman, Fox Sports, VP, Media Workflows
  • Philippe Petitpont, Newsbridge, CEO and Co-Founder

This discussion was hosted at the 2023 SVG Sports Content Management Forum in New York City on July 26, 2023 and is moderated by Ken Kerschbaumer, SVG, Co-Executive Director, Editorial.

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