Mediapro Events Chosen as Events Agency for the 24th Annual Latin GRAMMY 2023

Mediapro Events has been entrusted with the agency contract by The Latin Recording Academy for the organization of the events surrounding the 24th Annual Latin GRAMMY Awards.

For the first time in its history, the gala will be held outside the US, in Seville on November 16, and a Spanish events agency has been selected to organize all the events running parallel to the ceremony itself. Mediapro Events, which specializes in event design and production, will be responsible for designing, organizing and producing Person of the Year and The Premier, the events preceding the awards ceremony, and the Media Centre which will play host to the international and national press travelling to Seville. The event is one of the most popular in the world of music and the 2022 broadcast on the Univision channel in the United States, drew an audience of 5.3 million and the production teams in charge of the design and production of the events will comprise over 400 individuals.

More than 2,000 people will attend the concert and gala dinner on the 15th to pay tribute to an international artist in Person Of The Year, the event that has honored outstanding musicians since 2007, including Marco Antonio Solís, Rubén Blades, Juanes o Maná among others, with attendees consisting of the bulk of the global music industry and who will be participating the following day in the awards ceremony. Mediapro Events is responsible for the conception, logistics and production of the entire event that will be held at the Conference and Exhibition Centre (FIBES) in Seville (Andalusia), Spain.

On the night of November 16, and prior to the Annual Latin GRAMMY Awards ceremony, the Latin GRAMMY Premiere is scheduled to be held to celebrate more niche and technical categories, combined with live performances. The event will be streamed on the platform of The Latin Recording Academy with around 3,000 guests in attendance at the live event to be held at the same venue which will also host the Viewing Party, where the main awards ceremony will be broadcast live.

The organizers of the first ever Annual Latin GRAMMY Awards outside the US have also entrusted Mediapro Events with the design, implementation and management of the Media Center hosting national and international press travelling to Seville to cover the event, where the more than 100 journalists installed in the Media Center will receive the signal of the main gala, which will also be distributed to the US media via The Latin Recording Academy. Additionally, this year the Media Center will house a devoted space dedicated to clipping and editing pills for social media.