Captivate Adds Video Content From Tennis Channel and Stadium

Captivate is expanding its content portfolio by announcing two new video content-focused partnerships with Tennis Channel, home of the ATP and WTA Tour, and Stadium, a multi-platform sports network.

Captivate is set to serve up video highlights and recaps from major tennis tournaments from the Tennis Channel. The action starts with exclusive clips from the WTA Finals in Cancun, premiering October 29th. The coverage continues with clips from the ATP Finals in Italy, beginning on November 12. Captivate’s Editorial Team will curate timely news and updates from both Tennis Channel and Tennis.com throughout the year. Additionally, Tennis Channel will offer video recaps of pickleball from the PPA Tour, starting with the National Champions in Dallas on November 8, further diversifying their content offerings to engage the audience.

Meanwhile, the partnership with Stadium kicks off with a new video series featuring original sports betting odds from Stadium’s expert sports analysts. The series debuted with ‘Sunday’s Bets,’ a sports betting series at the start of the NFL season, highlighting key matchups each week. The partnership will soon expand into other major league sports. The collaboration is perfectly timed, as legalized sports betting gains momentum, with 39.2 million American adults participating in traditional sports wagering over the past year.

Both partnerships will see the brands displayed across Captivate’s vast network of over 20,000 screens, reaching professionals across North America in class A office towers and luxury residential properties.

“As we continuously enhance our technology and deliver top-tier content, we’re excited to expand our video offerings, providing even more engaging experiences for our Captivate audience,’ says Michael Kingston, Head of Global Content at Captivate. “We aim to deliver timely and relevant information that meets their needs and expectations.”

“With Captivate, we’re able to bring Tennis Channel content to millions of people around the country,” says Neil Roberts, VP, marketing and brand partnerships, Tennis Channel. “Their thousands of touchpoints in both business and residential environments enable us to expand our network’s reach, attract new tennis and pickleball viewers and engage longtime fans.”

“Stadium is excited to partner with Captivate to deliver state-of-the-art digital content to sports fans across the Captivate footprint,” says David Scott, SVP of Audience Development at Stadium. “We hope to connect with casual and expert sports bettors across the country, and our partnership with Captivate is a great step in that direction.”
Captivate has a portfolio of over 150 content partners, including the Associated Press, Sporting News, Front Office Sports and Wall Street Journal.