Sportsnet Selects Sportradar To Enhance Broadcast, Digital Platforms With Data-Driven Content

Sportsnet has selected Sportradar to deliver data-driven content that deepens viewer engagement and creates an immersive experience for sports fans.

Viewers can anticipate the inclusion of real-time statistics, player information and advanced data sets into Sportsnet broadcasts, all made possible through Sportradar’s OnAir service. Additional access to both statistical experts and radar360, Sportradar’s web-based research application, will elevate Sportsnet’s real-time storytelling capabilities. This support also includes the integration of enhanced digital graphics and in-depth research to bolster Sportsnet’s MLB and NHL broadcasts.

“We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans,” says Brian Josephs, Head of Regional Sales, North America, at Sportradar. “This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”

Sportradar’s support will apply to Sportsnet’s entire brand portfolio, which includes their regional channels, East, Ontario, West, and Pacific, as well as Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app and podcasts.