Case Study: Evergent Helps Launch YES Network DTC Subscription App
Evergent helped power the DTC app for the YES Network, YES App. The YES App brings live coverage, archival footage, game stats and more to fans in the New York area for their favorite teams.
Yankees, Nets, and Liberty fans sought additional ways to engage with content focused on their favorite teams, including live games, video-on-demand, and interactive features. The YES App needed an innovative strategy to reach as many fans as possible and deliver the best content.
With the growing demand from consumers to watch content on demand, the YES App was looking for solutions to make more options available for New Yorkers to watch live sports.
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