NBC Sports Next’s SportsEngine, Pixellot Team Up To Give Live AI-Automated Streaming Tech to Youth/Amateur Sports Venues

NBC Sports Next’s SportsEngine youth/amateur sports-technology arm and Pixellot, which provides AI-automated sports-video and -data solutions, have announced that a new phase of their partnership will offer enhanced live-streaming opportunities for sports venues across North America at no cost. Under terms of the agreement, sports venues that are part of the newly launched SportsEngine Play subscription streaming service for youth/amateur sports events will be offered a free streaming solution with Pixellot’s AI-automated cameras.

NBC Sports Next launched SportsEngine Play in October as a “first-of-its-kind” subscription streaming service for capturing and viewing live and on-demand video of youth and amateur sports events and more. Now SportsEngine is looking to streamline the content-creation process for its news-streaming service with Pixellot, which already provides AI-automated sports cameras and analytics software to more than 10,000 high schools in the U.S. (representing more than 1 million games streamed across every major sport each year).

Sports venues big and small, numbering in the thousands across North America, will be offered a free streaming solution with Pixellot’s AI-automated cameras, significantly reducing financial barriers and enhancing streaming capabilities for facilities of all sizes. According to NBC Sports Next, the partnership ensures easy, integrated setup for quick streaming and high-quality production, delivering professional and immersive coverage of every game. Additionally, venues can assure athletes and their families that they never have to miss their most important moments of competition.

SportsEngine Play delivers live and on-demand streaming of youth and amateur sports events anytime, anywhere, and on a variety of devices. In addition, the service offers video-editing tools, allowing teams to capture magical game moments and athletes to create their own highlight reels to keep and share.

SportsEngine Play is also building a comprehensive collection of player-development and training content. Exclusive instructional videos feature more than a dozen world-class athletes, including Olympic icons Michael Phelps, Shaun White and Kerri Walsh Jennings; NFL stars Larry Fitzgerald and Justin Jefferson; and tennis great Maria Sharapova.

In addition, the service continues to build its selection of elite amateur sports competitions, such as its recent live stream of the 2024 All-American Bowl, with more content added to the platform every day.

“Expanding our partnership with Pixellot is a pivotal step in our mission to elevate the streaming of youth and amateur sports,” says Brett MacKinnon, SVP/GM, youth and recreational sports, NBC Sports Next. “By integrating Pixellot’s state-of-the-art camera technology with our SportsEngine Play streaming platform, we’re setting new standards in sports broadcasting, making it easier and more affordable for venues to not only share their sporting events with a wider audience but also to benefit from a new revenue stream.”

With growing demand for high-quality sports content, Pixellot’s AI-cameras offer automated live coverage of every game, capturing every angle of the court, field, or ice and following the flow of play with precision. The video is seamlessly integrated with the SportsEngine Play streaming solution to provide better access to games.

“We’re delighted to strengthen our partnership with SportsEngine, bringing revolutionary AI-automated video technology to a broader audience,” says David Shapiro, president, North America, Pixellot. “This collaboration underscores our commitment to enhancing sports-streaming experience at all levels, making professional-quality live broadcasts accessible to amateur and youth sports venues free of charge.”

This Pixellot automated streaming solution is already in place at leading sports venues across the country. LakePoint Sports, a premier travel and youth-sports destination, serves athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, and football. With an indoor Champions Center facility capable of hosting 12 basketball or 24 volleyball games simultaneously, LakePoint Sports is working toward solutions by sport and venue provided by the groundbreaking partnership to match the versatility and quality of its state-of-the-art campus and competition.

Says LakePoint Sports President/CEO Mark M. O’Brien, “We are incredibly excited to embrace this partnership with SportsEngine and Pixellot and help pave the path forward in travel and youth sports. This collaboration aligns perfectly with our relentless pursuit of providing excellence in the guest experience for young athletes, coaches, scouts, and family members — on and off campus. By leveraging the cutting-edge AI technology of Pixellot and the robust platform of SportsEngine Play, we are pursuing a new standard in sports streaming, ensuring that every moment of action at the state-of-the-art LakePoint Sports venues is captured and shared with sports enthusiasts everywhere.”

Pixellot and NBC Sports Next are set to highlight this collaboration in an upcoming webinar hosted by the US Indoor Sports Association on Feb. 20 at 2:00 p.m. ET. CLICK HERE to register now.