Super Bowl LVIII: Nickeldeon’s ‘Nickified’ Production Kicks Off on Monday

Week-long run-up is set to deliver for younger NFL fans

Nickelodeon’s “Nickified” NFL broadcast is heading to Super Bowl LVIII, and today CBS Sports revealed production elements for the first-ever Super Bowl alternative telecast. Airing exclusively on Nickelodeon, Super Bowl LVIII Live From Bikini Bottom will feature enhanced graphics and advanced augmented reality, bringing the historic Slime-filled telecast to SpongeBob SquarePants’ undersea home.

You asked for it. You got it.

Sweet Victory will kick off @Nickelodeon's presentation of Super Bowl LVIII next Sunday 🧽 🎺 🏈 pic.twitter.com/xvQN4fa8mh

— CBS Sports (@CBSSports) February 1, 2024

Nickelodeon says Super Bowl LVIII Live From Bikini Bottom will feature a can’t-miss opening segment from Allegiant Stadium re-creating SpongeBob’s iconic “Sweet Victory” performance; hijinks throughout the game from fan-favorite villain Plankton; appearances by the Teenage Mutant Ninja Turtles; reimagined end-zone cannons firing Slime, Krabby Patties, and pickles; undersea AR jellyfish within the stadium; Slime trails and pineapples; and surprise appearances by beloved Nickelodeon characters in the crowd. The production will continue to showcase one-of-a-kind content and Nick-themed elements —  guest appearances, original on-field graphics, virtual filters — throughout for kids and families.

The full cast of SpongeBob SquarePants will take part in Nickelodeon’s Super Bowl LVIII broadcast.

CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle will be in the booth, calling the game alongside characters from SpongeBob SquarePants, joined by an animated SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke). Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, and Larry the Lobster (voiced by Mr. Lawrence) will provide live commentary. NFL Slimetime’s Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, and Dora the Explorer (voiced by Diana Zermeño) and Boots (voiced by Asher Colton Spence) will help explain penalty calls during the game.

Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut

Super Bowl LVIII Live From Bikini Bottom is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as executive producers of NFL on CBS, and CBS Sports’ Shawn Robbins is coordinating producer of the game. The Nickelodeon production is overseen by Ashley Kaplan, EVP, Nickelodeon and Awesomeness Unscripted and Digital Franchise Studio; Paul J. Medford, VP, unscripted current series; Luke Wahl, VP, unscripted creative; and Jennifer Bryson, VP, production, tentpoles, events, and music and specials.

From left: Noah Eagle, Nate Burleson, SpongeBob SquarePants, and Patrick Star will call the action together for Nickelodeon’s Super Bowl LVIII broadcast.

Nickelodeon’s effort is week-long, kicking off on Monday at 7 p.m. ET with SpongeBob’s Super Bowl Party. On Wednesday, NFL Slimetime Super Bowl Preview will debut at 7:30 p.m. On Super Bowl Sunday, NFL Slimetime at Super Bowl will air at 11:30 a.m., with hosts Burleson and Young Dylan offering Slimelights from the two teams’ road to the Super Bowl. Dylan Schefter will check in with exclusive player interviews, and Mia Burleson will provide facts about the official Wilson football and the Vince Lombardi Trophy. Also, Schefter and Young Dylan give fans a behind-the-scenes look at the augmented reality that will appear in Super Bowl LVIII on Nickelodeon. 

Nickelodeon is inviting kids and kids at heart visiting the NFL Super Bowl Experience at Mandalay Bay South Convention Center to climb through its Splat portal into the inflatable Bikini Bottom Super Bowl Spectacular.

Nick.com/SuperBowl will serve as official Super Bowl digital hub for kids and families on game day. Users can engage with an array of content packages, meme galleries, articles, and more.

Additionally, SpongeBob and Super Bowl LVIII are coming together in the ultimate Bikini Bottom experience on Roblox. Elements from Super Bowl LVIII Live From Bikini Bottom will be featured in five experiences from Gamefam on Roblox: SpongeBob Simulator, TMNT Battle Tycoon, Super NFL Tycoon, Easy Obby, and Twilight Daycare. On Feb. 2-19, users can earn Super Bowl SpongeBob–themed rewards by completing quests in each and across all five experiences, participating in pregame trivia, interacting with SpongeBob characters, and more.

Stay tuned to SVG throughout Super Bowl Week for our on-site coverage from Las Vegas.