Super Bowl LVIII Ratings: CBS Sports Notches Most-Watched Telecast in History

The game was also the most-streamed Super Bowl in history and Canada's most-watched Super Bowl on record

CBS Sports’ coverage of Super Bowl LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.

The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast set in July 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 land on the Moon. Viewership figures are based on Nielsen Fast National data and Adobe Analytics. Final Nielsen data will be available on Tuesday

RECORD-SETTING VIEWERSHIP

• Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% vs. last year’s Super Bowl which was the previous record (115.1 million).
• More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl (183.6 million).

CBS LEADS THE WAY WITH LARGEST AUDIENCE EVER FOR SINGLE NETWORK

• Super Bowl LVIII on CBS led the way with 120.0 million viewers, the largest audience in history for a single network.
• Super Bowl LVIII capped off a record-setting season for CBS Sports. The “NFL ON CBS” scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network’s best postseason viewership since 1998.

MOST-STREAMED SUPER BOWL EVER

• Super Bowl LVIII is the most-streamed Super Bowl in history led by a record-setting audience on Paramount+.

RECORD VIEWERSHIP UP NORTH

• The game was also Canada’s most-watched Super Bowl on record, with an average audience of 10 million viewers on TSN, CTV, and RDS, preliminary data from Numeris confirms.
• The Chiefs’ victory over the San Francisco 49ers also becomes one of the Top 5 most-watched English-language broadcasts on record in Canada.
• Overall, 19 million unique Canadian viewers, or nearly 50% of Canada’s population, watched some or all of the game, with Super Bowl LVIII ranking as Canada’s most-watched broadcast of the 2023/24 broadcast season to date. With the average audience growing +16% compared to last year, the game also saw double-digit growth across multiple key demographics (+19% A18-34, +18% A18-49, and +10% A25-54).
• Audiencespeaked at 12.6 million viewers at 8:33 p.m. ET during the Apple Music Super Bowl LVIII Halftime Show headlined by R&B superstar Usher.
• TSN’s digital viewership grew by +64% compared to last year. Extensive social media content garnered more than 60 million views across TSN’s YouTube, TikTok, and Instagram accounts on Sunday, including TSN’s most-viewed TikTok video ever on the platform.