CBS Sports, GOLFTEC Bring ‘OptiMotion’ to PGA TOUR Coverage

Technology displays data on player’s swing, compares it with other golfers’

A new partnership between CBS Sports and GOLFTEC integrates OptiMotion swing-capture technology into weekend coverage of the PGA TOUR Signature events televised by CBS Sports in 2024, beginning with The Genesis Invitational this weekend.

OptiMotion’s technology lets viewers see biomechanical swing data on things like hip turn and shoulder tilt.

Initially tested at the Farmers Insurance Open in January, these swing breakdowns will utilize OptiMotion technology to present viewers with a player’s biomechanical swing data — such as hip turn and shoulder tilt — and also compare it with other golfers’.

The technology can be implemented from any location on course during broadcasts, from a tee box or in the fairway or for shots hit around the green.

Powered by a proprietary AI model, OptiMotion’s wireless and sensor-less motion-capture technology measures 15 specific joint centers to collect more than 4,000 data points in every swing. In total, GOLFTEC’s digital library comprises data from more than 14 million golf swings.