NBA All-Star 2024: New ‘NB-AI’ Feature Lets Fans Use Voice to Activate ‘Movie Mode’ for NBA Games

Adam Silver and San Antonio Spurs rookie Victor Wembanyama previewed the tech on stage

On Friday at the NBA 2024 All-Star Technology Summit, NBA commissioner Adam Silver and San Antonio Spurs rookie Victor Wembanyama took the stage to demo NB-AI, an NBA-trained voice assistant that will use generative AI technology to personalize watching live games on the NBA app. Using the technology, fans can now you can use their voice to activate “movie mode” and make a live NBA game look like their favorite film.

https://www.youtube.com/watch?v=ssaepi42eh8