3 Point Productions’ Matt Heuer on Producing the Unique In-Arena Show at Las Vegas Aces Games

The production company is hired by the team to produce its in-venue videoboard shows

The back-to-back WNBA Champion Las Vegas Aces announced last week that it has sold out of season ticket memberships for the 2024 season, making it the first team in WNBA history to sell out its season ticket allotment.

Anyone who has attended an Aces game can attest to the fact that the team offers fans a one-of-a-kind in-venue experience at Michelob Ultra Arena. Not only do fans get the chance to watch winning basketball, they also enjoy one of the more unique in-venue shows of any in pro sports.

At the 2024 SVG Venue Summit, we spoke with Matt Heuer, Creative Director of 3 Point Productions – the production company brought in by the Aces to produce their in-arena show – to discuss his team’s original approach to entertaining fans at Aces games.

For more interviews from the 2024 SVG Venue Summit and other industry-related conversations, visit SVG’s YouTube channel.

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