Comcast announces new interactive experiences coming to Xfinity X1 designed to provide customers more ways to discover and enjoy live sports on the TV.
Comcast and DraftKings Bring Enhanced Sports Betting Experience to Xfinity X1
Story Highlights
With Xfinity Odds Zone, X1 customers can view live odds from DraftKings directly on the TV while watching major live sports games and events. Additionally, the company announced a new immersive viewing experience, launching for the first time with THE PLAYERS Championship, that makes finding, interacting with, and watching live sports easier than ever. Comcast Business is a Proud Partner of THE PLAYERS Championship, where the strongest field in golf will meet the famed Stadium Course at TPC Sawgrass from March 12 – 17.
Xfinity Odds Zone on X1
Xfinity Odds Zone on X1 will be an on-screen companion experience for sports fans, making it quick and easy for customers to find betting information and initiate wagers on the DraftKings Sportsbook app without having to take their eyes off the action on the main screen. Xfinity Odds Zone will debut on March 12 for the start of THE PLAYERS Championship, with additional sporting events to follow including the men’s and women’s NCAA tournaments and NBA & NHL Playoffs. Xfinity Odds Zone will also be available for the start of the MLB and NFL regular seasons.
“For sports fans, there is no better way to track in-play odds than right next to the live event, so we’re working with DraftKings to bring customers a transformative experience that makes it easy to follow the action and initiate bets while the event unfolds,” says John Dixon, Senior Vice President, Entertainment, Comcast.
With Xfinity Odds Zone, sports fan can view odds directly on the TV, side-by-side with the live coverage. Bets can be quickly initiated by scanning a QR code that will add the wager to a DraftKings bet slip on their mobile device, where they can complete the transaction. Odds Zone will live within the existing Sports Zone app on X1, a popular companion experience used by millions of X1 customers that provides a quick way to find and watch live sports and view real-time scores and stats while watching any show or program. To access the Sports Zone app, customers can say “sports app” into their voice remote, or simply press the “c” button.
Xfinity Odds Zone will be available to X1 customers in most markets; placing bets is limited to customers living in states where sports betting is legal and DraftKings Sportsbook operates.
New Interactive Sports Experience
Also debuting on March 12, a new interactive sports experience on X1 will bring golf fans an easy way to follow every pivotal moment of THE PLAYERS Championship, aggregating all live coverage from NBC, Golf Channel, Peacock, PGA TOUR LIVE on ESPN+ and the TOUR’s free ad-supported streaming TV (FAST) channel in one place alongside new interactive features.
“With Comcast Business as a Proud Partner, THE PLAYERS Championship is a perfect opportunity to showcase the power of our platform to help customers find, watch and enjoy events that span multiple networks and streaming services, along with interactive features for fans who want an even deeper experience,” says Vito Forlenza, Vice President, Entertainment Apps, Comcast. “We are going to keep leaning into major sports moments like THE PLAYERS to experiment with new features and functionality that raise the bar for modern-day viewing, especially as the sports landscape continues to evolve.”
By saying “THE PLAYERS” in their voice remote, customers can also interact with immersive features such as an interactive course tour of all 18 holes of the Stadium Course at TPC Sawgrass, a dynamic scorecard that shows how the course is playing in a given round, and a live leaderboard with tee times and in-progress round-by-round scoring. Additionally, they will find curated news and highlights from NBC, ESPN and the PGA TOUR FAST channel, which offer live programming powered by new technology available to content partners through Xumo Enterprise. Customers can also launch Xfinity Odds Zone from the experience, providing a quick and seamless way to see the latest tournament odds and initiate bets via the DraftKings mobile app.
“THE PLAYERS is one of the PGA TOUR’s premier and most anticipated tournaments and I’m thrilled Comcast is able to bring this immersive experience to sports fans,” says Eileen Diskin, Chief Marketing Officer, Comcast Business.
