SVG Digital Engagement Forum (NYC, March 20): Spotlight Case Study with HBS’s Tim Stott Added to Agenda

Don't miss your last chance to register for this new SVG event!

The SVG Digital Engagement Forum (formerly the SVG Sports OTT Forum) is just over a week away and exciting additions to the program are still rolling in.

The latest addition to the agenda is a spotlight case study with Tim Stott, Executive Producer, Digital for HBS (Host Broadcast Services).

REGISTER: SVG Digital Engagement Forum (March 20, NYC) 

HBS is one of the world’s largest host broadcasters, overseeing the global production and distribution of massive events, scaling up to as large as the FIFA World Cup. In today’s world, though, host broadcasters are called upon to provide far more than just the match to its many rightsholders. How is HBS emphasizing the collection and distribution of digital and social-targeted content and how have influencer partnerships played a role in their success?

Join us in New York City on March 20 to learn from and network with leaders from leagues, broadcasters, digital-first media organizations, and more who are on the cutting edge of digital sports video.

Gone are the days where the lean-back live sports viewing experience is enough. The holy grail in sports media is engagement. Live streaming. Advanced data integration. Interactivity. Gamification. Customization. Alternate video feeds. Social experiences in virtual environments. What technologies and creative visions are delivering can’t miss products and services that drive sports fans to spend more of their valuable time with live sports? Join us for this can’t miss event to find out!

MORE: Prime Video’s Eric Orme, ESPN’s Allison Loucks to Keynote SVG Digital Engagement Forum

The Sports Video Group is proud to have the support of our sponsors for the first SVG Digital Engagement Forum: Title Sponsor – Edgio. Gold Sponsors – Eluvio, Red5, and TAG Video Systems. Silver Sponsor – Evergent. Event Sponsors – Amagi, Harmonic, and Signiant.

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2024 SVG Digital Engagement Forum Agenda

Here’s a look at the rest of the exciting program packed with insightful speakers:

9:30  – 10:30 a.m.
Fan Engagement and Video: A State of the Industry Conversation
When it comes to embracing new technologies and building unique experiences for fans in 2024 and beyond, how does a professional make the right investments for their brands? In this unique roundtable discussion, key sports media industry leaders will share how the proliferation of live streaming, the dominance of mobile, and the desire of fans to get more from their sports is providing our industry with a wealth of opportunity.
Panelists:
Joe Caporoso, Team Whistle, President
Brian Fitzsimmons, Barstool Sports, Director, Licensing and Business Development
Chris Foster, NHL, VP, Digital Business Development
John Turner, FloSports, VP of Content
Mike Wargo, SNY, VP, Digital Platforms & Strategy
Moderator:
Ken Kerchbaumer, SVG, Co-Executive Director, Editorial

10:30 – 11:00 a.m.
Prime Video, TNF, and Next-Level Streaming: A Keynote Conversation
Over the past few years, Prime Video has emerged as a force to be reckoned with in live sports, both in the United States and globally. With the second season of Thursday Night Football under his belt – and with a wealth of other live sports properties to deliver, what innovations are the emerging powerhouse delivering to drive deeper engagement in the live game? Prime Video’s Eric Orme joins the event to offer an industry insider’s look at Thursday Night Football, Prime Video Sports, and the present and future of live sports streaming.
Speaker:
Eric Orme, Prime Video, VP, Live Sports Product and Engineering
Moderator:
Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

11:30 a.m. – 12:15 p.m.
Sports My Way: Data, Interactivity, and Personalization in Live Streaming
Users expect more from their live sports streaming experience. From real-time data overlays to alternate feeds, to the ability to interact with games or chat with friends, the live sports streaming experience is taking engagement in the broadcast to new depths. In this panel discussion, industry leaders share their experiences in enhancing the live game and offer their opinions on what future innovations are worth looking into further.
Panelists:
Chris Allen, Red5, Co-Founder and CEO
Mike Allen, Bally Sports, Chief Product Officer
Eric Black, Edgio, CTO and General Manager
Matt Duarte, YES Network, VP, Strategy and Business Development
Moderator:
Chris Wagner, OTT Advisors, Managing Partner

12:15 – 12:45 p.m.
AI, Machine Learning, Automation, and Feeding the Content Beast on Mobile and Social
Fans appetites for sports content –  live, highlights, or otherwise – is insatiable. How do we keep up affordably and practically? Artificial Intelligence, Machine Learning, and other tools are fueling a more sophisticated era of automation in live content. How are sports content owners using them to generate more content than ever and what does the future look like?
Panelists:
Dave Giancola, USGA, Director, Digital Strategy and Innovation
Andrew Reich, AWS, Senior Consultant, Sports, Professional Services
Moderator:
Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

1:45 – 2:25 p.m.
Innovation In-Venue: Leagues, Teams, and Realtime Experiences
Competition with the at-home viewing experience is fierce. Simultaneously, though, sports fans are valuing in-person experiences in today’s world. Whether its video delivery made possible by 5G, hyper-personalized content offerings for users on mobile, or simply keeping fans updated with everything they’d want to know from around the venue or around the league: how are technologies bringing a new layer of excitement to attending a live sports event?
Panelists:
Chris Allen, Red5, Co-Founder and CEO
Alex Leafer, New York Islanders, Director of Content Production & Technology Innovation
Matthew Marcus, The Famous Group, EVP, Proprietary Technologies
Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation, Media & Entertainment
Moderator:
Kristian Hernández, SVG, Senior Editor

2:25 – 2:45 p.m.: Featured Case Study: HBS – Finding Authentic Voices on the Digital Frontlines
HBS is one of the world’s largest host broadcasters, overseeing the global production and distribution of massive events, scaling up to as large as the FIFA World Cup. In today’s world, though, host broadcasters are called upon to provide far more than just the match to its many rightsholders. How is HBS emphasizing the collection and distribution of digital and social-targeted content and how have influencer partnerships played a role in their success?
Speaker:
Tim Stott, HBS, Executive Producer, Digital
Moderator:
Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

2:45 – 3:15 p.m.
ESPN, Analytics, and Powering Next-Generation Consumption Experiences: A Keynote Conversation
As the Worldwide Leader in Sports, ESPN is at the forefront of building and delivering new and exciting ways for fans to consume their favorite sports live. How are technology and analytics fueling these experiences and what opportunities remain for the future?
Speaker:
Allison Loucks, ESPN, Director, Business Development & Innovation
Moderator:
Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director

3:45 – 4:30 p.m.
FAST’s Sports Arrival: Streaming Comes Full Circle
FAST [free advertising supported streaming television]is exploding across the entertainment industry and major sports brands are beginning to either explore their options or making the leap. What are the business opportunities offered by FAST, what technologies are fueling the services, and how are media companies utilizing them as a valuable product in their digital distribution portfolio?
Panelists:
Mark Davis, TAG Video Systems, Director of Sales – Americas
Adam London, CBS Sports, Executive Vice President, Business Development
Zach Malet, ESPN, Senior Director, Business Development & Innovation
Dan Marshall, Amagi, EVP, Sales (Global SaaS)
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.

4:30 – 5:00 p.m.
Tech Perspectives: The Maturation of Streaming Services
With opportunities aboard a core truth remains in the world of live streaming and digital video delivery at scale: performance matters. How are technologies under the hood of the some of the industry’s most successful streaming services evolving and what new developments will help move the business forward? Leaders from some of the industry’s leading tech vendors offer their latest updates in a primer for this year’s NAB Show.
Panelists:
Jean Macher, Harmonic, Senior Director, Global SaaS Solutions
Michelle Munson, Eluvio, CEO and Co-Founder
Emeka Okoli, Zixi, VP of Customer Success and Solutions

5:00 – 6:00 p.m.
Networking Reception

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For more information on the SVG Digital Engagement Forum, email program director Brandon Costa at [email protected].

Technology vendors interested in particpation in and supporting the event, please email Rob Payne at [email protected] or Andrew Gabel at [email protected].